Here’s my latest article, for the Guardian:
Advertising agencies don’t miss a trick. In the run-up to the 2014 Super Bowl, an advert from Duracell that featured a deaf NFL footballer called Derrick Coleman went viral. Coleman narrated it himself, saying: “They gave up on me, told me I should quit. But I’ve been deaf since I was three, so I didn’t listen.”
That trend’s been followed up this year, with two adverts being aired during the Super Bowl featuring disabilities. One, featuring a six-year old boy called Braylon O’Neill, shows how, with the help of Microsoft technology, he can use prostheses to walk. The other shows Paralympic snowboarder Amy Purdy, who also uses prosthetics, gliding across the snow to promote a car company. Both adverts have prompted a debate on “inspiration porn”.
To read the full article, click here: http://www.theguardian.com/commentisfree/2015/feb/05/disabled-people-super-bowl-advert-deaf-nfl-footballer-derrick-coleman